The Importance of Good Customer Service

 

Good customer service is about understanding the needs of different customers, keeping promises and delivering consistently high standards. Eight out of ten customers say that good customer service can influence their choice of company, according to the 2013 Which? survey. Four in ten would be willing to pay more for better service and 86 per cent of respondents would leave an organisation that treated them poorly. The cost of bad customer service far outweighs the cost of good customer service. 

A great customer service team is an integral part of any successful business. Whether your customers are one-man operations or huge companies, treating them with respect and care is one of the best ways to strengthen your company’s reputation. Having a great customer service team is what is going to keep your customers coming back to you time after time - initially, good prices and cheap deals might entice new customers, but having a good relationship with a customer is what will keep them. 

Having a great customer service team doesn't just benefit your customers, it also benefits your business. The best way to promote your business is by word of mouth marketing. Similarly, bad customer service can impact massively on your company's reputation. With the popularisation of social media, you can almost guarantee if something good or bad happens, people are going to share it on their social media networks. This leads to direct publicity for your business, and there are many, many examples in the news these days - some good, and some awful. This proves that your customers are talking about you, and it's up to you to join in the conversation and influence the outcome.

So, what are the easiest ways to encourage a great customer service team? Being honest and open with your customers is a great starting point, even if it means confessing to a problem. Communication is always key, especially when something has gone wrong, and if your customers know about problems then you can work with them to resolve them. Ease of communication is another big factor - having information readily available in different formats for your customers is a great way to keep a relationship strong. Finally, you should listen to feedback. It might get tiresome listening to complaints, but then at least you have direction on what needs fixing and it allows you to understand your customers' experiences. 

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Natalie's faceWritten by Natalie Wainman, Customer Service and Office Manager.